I was sitting at the kitchen table tearing my hair out.

I’d quit my job 2 months ago and hadn’t made a single dollar.

My girlfriend was a trooper.

Working her ass off so we could afford to pay the bills.

But still, I only had 6 months until our savings were completely gone.

The pressure was building.

It was now or never.

Before I tell you how I did it…

I need your help.

I want my newsletter to be something you can’t wait to open each week. To do that, I’ll need your help…

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I’d seen big accounts making the kind of money I could only dream of…

$10k/month, $20k/month. $50k/month.

How the hell were they doing it?

I knew there had to be something I was missing that was helping them pull crazy income figures like that.

My content was good, but it wasn’t getting leads.

Then I made one tiny change.

So small I thought there was no way it would make a difference.

You see I was writing actionable content but potential clients were probably thinking “this guy is an amateur”.


I had no social proof.

I’d get plenty of likes, comments, RTs.

My engagement was good.

But that doesn’t mean shit if you’re not getting clients.

So what was this change I made?

Don’t laugh, I told you it was stupidly simple…

I stopped using “I” and started using “My client”.

The content was exactly the same, still actionable, still useful.

But rather than talking about my results, I talked about my client’s results.

Now here’s the best bit…

It doesn’t matter if you’re a:

  • Ghostwriter
  • Fitness coach
  • Email marketer
  • Freelance copywriter
  • Literally anything else

When you talk about your clients, you’re building social proof.

And showing potential clients that other people trust you, and you’ve got them results.

That leads to more booked calls, more opportunities to sell.

And at the end of the day, more money in your pocket.

Hope you found this week’s newsletter useful.

Please take a second to fill in that survey if you can, it’ll really help improve the quality and relevant of the content I write for you.

Until next week,

Charlie out 🎤

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