As an Englishman, my knowledge of US geography is fairly limited.

But there’s one thing I know for sure…

Texas is reaaaaaaly big.

Almost as big as the red flags pitching me in the DMs every day.

Now I’m not against outreach, quite the opposite actually.

But only when it’s done right.

(That means not calling your prospects “my G”)

Outreach done well is like art, the prospect knows they’re being sold to, but desperately wants to know more.

Of course it’s not always going to be like that.

But there is one thing you can do to improve your chances…

Ditch the cold outreach and go for warm.

Warm outreach is incredible, but I don’t see many people doing it, or even talking about it for that matter.

So what is it?

Rather than targeting people you’ve never spoken to, you look at the people already following you.

I guarantee most people have at least 5 clients hiding in their audience.

But most of the time they’re too busy building their own businesses to get in contact with you.

What do we do? We go to them.

And when you speak to your audience, you hardly have to sell.

You’ve been doing that with your content for long enough.

So as long as you target the right prospects, you’re going to have a great hit rate for calls booked.

Try it out and see what happens!


Until next time,
Charlie “stop called me G” Bennett