Last year I landed my first billion dollar business as a client.

Not bad for a guy from a small English town, who only started writing online 18 months ago.

I’ve ghostwritten for a range of clients from solopreneurs all the way to CEOs.

But this one was a step above.

And it got me thinking…

Is it possible for anyone to land a $1B client?

Or do you need to ‘know people’?

The answer?

Both are true.

For the sake of simplicity, let’s call these clients Mega-Whales.

Because aside from the fact it’s shorter… It just sounds really cool.

Landing a mega-whale isn’t easy.

But it’s not much different from getting a ‘normal’ client.

You still need the same:

  • Social proof
  • Case studies + testimonials
  • Reasonable pricing structure (they’re rich, not stupid)

But there’s one last thing missing…

An intro.

You see mega-whales can’t just be contacted.

They don’t read your content.

They don’t respond to emails.

They definitely won’t respond if you say “what’s up my G”…

The only way to speak to one of these people is by having someone introduce you.

And that’s why you need to network with connectors.

They’re the people who know people, who know people, who know people.

And they’re all over LinkedIn and X.

You just need a careful eye to spot them…


I’ll be explaining how to do this and more in my upcoming Leads Not Likes workshop.

It’s paid, and it won’t be cheap.

But it’ll teach you how to turn your personal brand into a high-value lead source with content and frictionless funnels.

Interested in finding out more?

Send me a message back saying “leads”


Talk soon,
Charlie “whale-catcher” Bennett