I look at a ton of landing pages.

My clients, my own, random people I stalk on LinkedIn.

And most of them are, well… how do I put this politely?


They’re complicated, don’t have a clear outcome, and try to be too clever.

Real house of horrors stuff.

I’ve found the best landing pages are often the simplest.

1. Headline & Subheadline

What you want here:

  • Simple snapshot of your service in the headline
  • What you do, how you do it, and who you do it for in the subheadline

2. Sales Assets

These are your social proof, case studies, and testimonials

  • Logos work amazingly well for social proof
  • Case studies should be specific for your offer and show the transformation
  • Testimonials should be short and simple (bonus points if you add 5 stars)

3. Call To Action Buttons

Make it specific to your outcome.


  • Grow your personal brand
  • Increase your email sales
  • Get more clients

You get the idea…

I even drew a pretty picture for you.

(This is literally a sketch of the landing page I used to make my first $100k online)

If you don’t have a website yet.

This is where you should start.

Because the last thing you want is potential clients to want to show interest in your service, but they can’t book a call with you or get in contact.

That would be stupid.


If you want to work with me to up your client generation game.

I’m hosting a 14 day workshop starting on July 1st.

To help you get more clients with targeted lead gen content, frictionless funnels, and leveraging your network for warm leads.

If you want to find out more.

Reply ‘workshop’ and I’ll be in touch.

Until next time,