Hello hello,

Firstly I want to apologise for not sending anything last week.

I turned 30 on Friday and well, to be honest, I had a lazy 7 days.

But nonetheless…

Part of my being able to be a lazy ass on occasion is my multi-platform content system.

And that’s what I’m going to tell you about today.

I like to keep my processes simple, so this is a 2-stepper.

We start with X where I have a bookmark folder for my top posts.

I determine whether it’s a ‘top’ post based on a couple of things:

1) Impressions (3-4k+ is good for me)
2) Likes (150+)

These posts are already tried and tested, so I’m not gambling on whether a post will do well.

I then take these posts and plug them into TweetPik. This is a website that converts tweet URLs into pretty pictures I can post on LinkedIn.

Here’s an example:

Once we’ve got the pic, I expand on the content.

LinkedIn likes 400-600 character posts so I aim for that.

It doesn’t need to be life changing stuff, just a bit more context than the original post.

That’s it.

Yup. Short and simple.

I’ve recently taken on a VA who helps me with this process, taking my ‘content’ creation time down to 2-3 hours a week.

And when you’re able to cut your content time down, you can spend more time on business.

Time is quite literally money.

Talk soon,


Here’s 2 ways I can help your business:

1) Book a 1-on-1 Strategy Call

I’ve built a large audience and internet business, and helped dozens of other people do the same. Whether you’re just starting out, or an expert wanting to tweak your strategy. If you want to get the most out of X/LinkedIn, book a call.

2) Let me build your personal brand

We help founders and entrepreneurs build a high authority personal brands without the hassle. Specialising in LinkedIn and X, we use engaging writing and eye catching graphics to turn you into a though leader.

Charlie’s House, London, SW1 1AA
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