Greeting stranger,

It’s been a few weeks since we last spoke, I’ve had my head buried in discovery calls and building bespoke personal branding strategy plans for clients.

Oh, and a short trip to Portugal to watch the football. (We lost)

But I digress…

When I started ghostwriting on X it was the wild wild west.

There were thousands of ‘ghostwriters’ with little experience, claiming they could get clients gazillions of followers in no time.

All to little effect.

I actively sold against them and quickly found myself with a sizable business and swept off my feet with interest.

So why did I quit?

The ghostwriting bubble burst for the masses. The market was saturated with over promises and under delivery.

And simply put, I stopped seeing the benefit of aiming purely for followers on X.

Most of my clients were after audience size, they already had stacks of cash so didn’t care about lead generation.

They just wanted clout.

And frankly that’s boring to write.

But out of the ashes, something new and exciting has been born.

*insert phoenix analogy*

In comes my former arch-nemesis… LinkedIn.

Guess what it has that X is sorely lacking?

Business people… with businesses… who want leads…

Oh snap.

So over the last 4-5 months I’ve been quietly building my new ghostwriting business for entrepreneurs and business leaders looking to increase their business opportunities through personal branding.

And the results have been awesome.

I’ve signed the exec team of a NYSE listed company, a Forbes 30 under 30 winner, and a handful of other awesome people.

So what’s the point in me telling you all this?

Well, I’m in the process of writing an eBook giving simple, actionable steps to build and monetize your personal brand. If you’d be interested in receiving a copy when It’s done in a few weeks then hit the button below.

(p.s. the button takes you to my LinkedIn page because I need a URL to attach a tag to)

Until next time,
Charlie

Here’s 2 ways I can help your business:

1) Book a 1-on-1 Strategy Call

I’ve built a large audience and internet business, and helped dozens of other people do the same. Whether you’re just starting out, or an expert wanting to tweak your strategy. If you want to get the most out of X/LinkedIn, book a call.

2) Let me build your personal brand

We help founders and entrepreneurs build a high authority personal brands without the hassle. Specialising in LinkedIn and X, we use engaging writing and eye catching graphics to turn you into a thought leader.

Charlie’s House, London, SW1 1AA
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